Spotify Commercial

People should understand that music

is a story. They probably don’t think

about the lyrics and music, and how all of it comes together to produce one thing. The concept is based on the influence of instrumental music. Playing with the music and specifically the instrumental aspect in the animation would be unlike what people have seen before.


Spotify’s brand colors are green but I thought it would be nice to include other colors to give the experience of an explosion of music when listening to it. Spotify uses Proxima Nova bold for its typeface and is used throughout the animation. The use of 3D effects will help visualize the music and enhance the viewers experience.