Dallas Mavericks Brand Guide Book
This project was a rebrand for a large
and well known company. I chose a basketball team, because I wanted to add some diversity in my portfolio. In addition to remaking the logo, I’ve created the guidelines to how to use the logo, brand colors, brand patterns, etc. The brand guide is what you’d give to an employer so they know how to use the logos. The most important decision I had to make was to ditch the horse. It
was used only as a motif of Texas ranch life, and not used correctly with the team name.
Mockups show how the logos and
colors would look as apart of the new
branding, with stationery, shirts,
jerseys, a court, etc.