Dallas Mavericks Brand Guide


This project was a rebrand for a large

and well known company. I chose

the Dallas Mavericks because sports

are not something I’m the most familiar

with. In addition to remaking

the logo, I’ve created the guidelines

to how to use the logo, brand colors,

brand patterns, etc. The brand guide

is what you’d give to an employer so

they know how to use the logos.

The most important decision I had

to make was to ditch the horse. It

was used only as a motif of Texas

ranch life, and not used correctly

with the team name.

Mockups show how the logos and

colors would look as apart of the new

branding, with stationery, shirts,

jerseys, a court, etc.