Dallas Mavericks Brand Guide
This project was a rebrand for a large
and well known company. I chose
the Dallas Mavericks because sports
are not something I’m the most familiar
with. In addition to remaking
the logo, I’ve created the guidelines
to how to use the logo, brand colors,
brand patterns, etc. The brand guide
is what you’d give to an employer so
they know how to use the logos.
The most important decision I had
to make was to ditch the horse. It
was used only as a motif of Texas
ranch life, and not used correctly
with the team name.
Mockups show how the logos and
colors would look as apart of the new
branding, with stationery, shirts,
jerseys, a court, etc.